Marie Claire France proudly announce the launch of #GAMECHANGEHER

January 25, 2024

This year, women will challenge themselves, surpass their limits, and shine brighter than ever through sports. As we approach an Olympic year, we aspire to support all women by creating a unique and ambitious sports movement.

In a further commitment to inclusivity and diversity, the Advertising Department of the Marie Claire Group is proud to collaborate with Avent Media | Olyn Group to announce the launch of the #GAMECHANGEHER initiative.

GAMECHANGEHER is a comprehensive empowerment movement, encompassing digital and physical spheres, highlighting positive values of sustainability, sisterhood, and self-improvement.

This distinctive initiative will showcase: 8 sponsored brands, 8 globally recognized sports disciplines, 15 renowned athletes, and over 30 influencers and talents pushing their limits.

Within a unique platform for expression, partner brands will have the opportunity to align with a discipline, embodying strong values and positive commitments. This ensures a unique resonance through a powerful ecosystem, providing both visibility and recognition.

GAMECHANGEHER is more than a movement—it's a genuine community of sportswomen, talents, and athletes with a significant digital impact. Together, we are stronger, and we will go further!

With the aim of reaching modern and engaged women, the media partnership between Marie Claire France and Avent Media will establish connections with an influential and affinity-driven audience, rallying them around values and causes that matter to them.