Marie Claire Ukraine’s nationwide breast cancer campaign reaches 35 million
In October, Marie Claire Ukraine partnered with Mary Kay brand for a nationwide campaign to raise breast cancer awareness. Led by local TV star Alla Mazur, the hugely successful campaign united Ukrainian celebrities and bloggers and reached over 35 million people.
The cover interview of Marie Claire Ukraine’s Autumn issue featured famous Ukrainian TV presenter, Alla Mazur’s brave fight against cancer. This frank and honest interview became a sensation in the Ukrainian media and helped to drive the conversation around a theme that is normally not openly discussed in Ukrainian society. Alla Mazur succeeded in changing the old mantra of hiding cancer diagnosis and encouraged a positive and open approach to cancer acceptance.To find out more about this impactful story click here: https://marykay.marieclaire.ua/