Marie Claire UK launches new premium sampling service Beauty Drawer.

August 25, 2020

In partnership with StriVectin, Marie Claire Beauty Drawer is a new editorially approved bespoke beauty sampling service.  Completely free of charge, members receive special offers and priority access to all Marie Claire beauty events. By harnessing Marie Claire’s position as the number one beauty brand, Beauty Drawer offers personalised targeted samples curated by the award-winning Marie Claire beauty editorial team.   

Operating under the strapline, ‘Discover personalised beauty products, delivered direct to your door’, the user journey for Beauty Drawer starts with members building a personal profile, followed by receiving their free samples, then providing feedback to receive more of the products they enjoy. The members are also invited to purchase their favourite products at the Fabled by Marie Claire and other premium beauty destinations. The  launch of Beauty Drawer is already successful with more than 15,000 users signing up in the first few days. 

Launched with the beauty brand StriVectin, a collection of smart targeted solutions for ageing and changing skin, Beauty Drawer add personalised value to the engaged Marie Claire UK audience. To celebrate the launch, StriVectin gave away samples of their coveted SD Advanced Plus Intensive Moisturizing Concentrate cream to the first 5000 people that have signed up. 

Many more premium brands will also be available on Beauty Drawer from September 2020. The Marie Claire Beauty Drawer is spearheaded by Emily Ferguson, Marie Claire’s E-Commerce Director, who adds: “We wanted to create a personalised experience for our users to discover first hand the latest beauty launches and cult favourites from our expert beauty editors, whilst adding insider knowledge and expertise on how to make beauty work best for you.”

Alison Yeh, Chief Marketing Officer of StriVectin, says: “We were honored when Marie Claire UK asked StriVectin to help celebrate the launch of Beauty Drawer with our iconic facial moisturiser, SD Advanced Plus. As a Brand, StriVectin invests heavily in clinically testing our finished formulas, but ultimately, the result that matters most is the one you see in the mirror, so we think Beauty Drawer’s bespoke sampling service concept is just brilliant.”
Caroline Stent, MD of Marie Claire UK, says: “Our audience of affluent and discerning beauty consumers increasingly demands personalised products and experiences.  With a deep understanding of their individual hair, skin, and make-up preferences, we’ll be able to reward our community with tailor-made content, product recommendations and physical product to experience and enjoy.”

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