MARIE CLAIRE UK INTRODUCES A NEW GO-TO BEAUTY SHOPPING PLATFORM, THE MARIE CLAIRE BEAUTY EDIT
Following the success of The Marie Claire Edit, Marie Claire UK has created a unique, first-in-class beauty shopping platform launching exclusively with NET-A-PORTER – the destination for the most sought-after and specialist beauty brands .
Bringing to life the influential women behind Marie Claire’s beauty team whilst providing brands with new native and social advertising formats, allows users to shop and browse the beauty brands they love, with ease, directly from the Marie Claire website.
Working exclusively with NET-A-PORTER for launch, Marie Claire Beauty Edit combines the latest and most coveted beauty and makeup brands with the expertise of Marie Claire UK’s editorial team creating content and curating the latest trends and inspirational shopping. The launch was an immediate success, with NET-A-PORTER seeing a 1000% uplift in beauty sales across the 2 day launch phase. For more information on bespoke store integration, takeovers, newsletters, editorial endorsement, brand placement and solus emails, please contact us.