Marie Claire Mexico & Mary Kay created a 3 day immersive café and masterclass experience
June 19th
Marie Claire Mexico and Mary Kay organized Le Café Marie Claire x Mary Kay, a 3-day experiential pop-up café and makeup masterclass in Roma Norte, Mexico City. The event took place in early June and showcased Mary Kay's new TimeWise Matte 3D Foundation and the TimeWise 3D® experience. Professional makeup artist Carlos Morales led the masterclass, while celebrity MUA Carolina Dali also presented at an exclusive Mary Kay launch for beauty editors and influencers. The concept blended café culture with beauty, targeting beauty editors, influencers, and cosmetics enthusiasts.