Marie Claire Colombia launches first outdoor campaign with Kérastase for their June Issue

For its June issue, Marie Claire Colombia featured Kérastase ambassador Isabella Chams on the cover. As a value-added extension of the cover package, the partnership was amplified through an integrated activation. During the first three days following the magazine's launch, the cover was showcased as part of a collaborative outdoor campaign designed to drive newsstand sales. Featuring the issue's standout cover quote alongside the Kérastase campaign, the activation strengthened both the editorial impact of the issue and the brand's visibility.