MARIE CLAIRE CHINA GAINS EXPOSURE OF BILLIONS+ WITH THE LAUNCH OF THEIR HIGH PROFILE POWER TRIP
Marie Claire China’s Power Trip featured China’s first all-female guest lineup fashion event, held in Shanghai and Suzhou in June 2021. This incredible and high profile POWER TRIP invited more than 40 celebrities, stars and 20 influential female CEOs to a 72-hour Power trip. All guests wore black and white suits (Le Smoking theme), demonstrating the beauty of pure female power.
The highly visual content output, focused on sharing journeys and female empowerment. With 4 amazing top female singers performing live, more than 50 hot trending searches were created on Chinese social media.
The total exposure of the event was 10 billion over 5 days, with Weibo topics reaching 7.5 billion+ and TikTok content was the Top 1 hot search for two days.
Marie Claire China collaborated with high profile brands including Mont Blanc, Audi, Xiaomi ,Theory, Sisley & Marriot and created content, Weibo creative videos, and WeChat customized articles.