FUTURE PLC ACQUIRES MARIE CLAIRE US AS PART OF BRAND EXPANSION
May 18, 2021
Future Plc the global platform for specialist media,today announces the acquisition of the joint-venture to produce Marie Claire US, the premium women’s lifestyle brand. The acquisition will strengthen the organisation’s position in the women’s lifestyle vertical in North America in line with its strategic approach for expansion and further diversification in the territory.
Zillah Byng-Thorne, CEO of Future, said: “With nearly 17.5 million visitors a month, this is a flagship women’s lifestyle brand and I’m delighted that we are adding it to our already strong Women’s Lifestyle Vertical. Our continued growth and success is proof of our strategy in action. We’ve had fantastic results expanding the
Marie Claire UK brand and we believe that with our expertise in terms of audience, ecom and platform, we can develop the offering to grow the Marie Claire US audience significantly.”
”Jean de Boisdeffre Executive Director of MC International said: “We are thrilled with this new co-operation with Future Publishing. We strongly believe that this agreement will create a new, and even more successful era for the Marie Claire brand in the US and Canadian markets. We are sure this will be an exceptional fit between our Brand and the Future Group’s expertise, that will create opportunities to leverage and expand Marie Claire into new and exciting business territories”.