For Pink October 2025, Marie Claire France mobilises for breast cancer awareness

On 1st October 2025, in Paris, a moving choreography by @sadeckwaff marked the launch of Pink October, the annual month dedicated to breast cancer awareness, prevention and fundraising. The performance, both powerful and poetic, was brought to life by women directly affected by the illness, placing the body at the very heart of this year’s awareness message. For over 20 years, the Ruban Rose association, co-founded by Marie Claire France and Estée Lauder, has led this national movement, with the support of Marie Claire, to promote early detection and raise vital funds for research. This year, Ruban Rose is once again mobilising the country, while the Marie Claire Group reinforced its commitment with a new awareness video, amplifying the message of solidarity and hope.