To celebrate Liu Jo’s new collection, Marie Claire Spain launched a glamorous campaign starring the model Anna Ewers – one of the most iconic and outstanding models of the moment and a duo of photographers, Mert & Marcus. Marie Claire Spain created evocative content highlighting how Lui JO is designed for self-confident women who love to feel feminine.
The campaign included a dedicated article with photo gallery + video on marieclaire.es website, homepage and fashion pages amplification, a dedicated advertising campaign and newsletters. The special campaign resulted in strong reach and engagement delivering over 700,000 impressions.