Hearst Magazines Digital Media (HMDM) announced that Sally Holmes has been named digital director of MarieClaire.com. In this role, she will oversee Marie Claire’s online presence, including editorial content, social media and original video production. Holmes succeeds Jessica Pels, site director since 2014, who was recently name digital director of Cosmopolitan.com. The announcement was made by HMDM Senior Vice President, Editorial Director Kate Lewis.
Holmes has been executive editor of ELLE.com since 2017, overseeing the site’s coverage of celebrities, fashion, and women’s issues. Previously, she was ELLE.com’s deputy editor and, before that, a senior news editor. She was formerly at NYmag.com, where she served as homepage editor and then as fashion producer at The Cut.
“Over the past four years, Sally has been instrumental in helping shape ELLE.com’s voice,” Lewis said. “From overseeing the news beat to red carpet coverage to developing original video series, she’s been a leader on the team and a go-to source for sharp, funny, ambitious ideas. Her instincts to elevate a story and cultivate editorial talent make her a clear choice to take over MarieClaire.com, where fashion, beauty, and features have been cornerstones of the brand. I’m thrilled to have Sally at the helm.”
“I am so excited to step into this role,” said Holmes. “Jessica and her team have created a smart site with a great mix of news and features about fashion, beauty, politics, entertainment and feminism. I can’t wait to start building on that foundation with content and reporting that will continue to engage and inspire the millions of millennial women who visit MarieClaire.com each month.”
Holmes will report to Brooke Siegel, HMDM’s Executive Editor, Editorial Strategy.Since 2014, MarieClaire.com has expanded its content to include more ambitious reporting, exclusive interviews with top newsmakers and award-winning multimedia features with a focus on women’s issues. Over the past three years, the site’s average monthly unique visitors have more than tripled, while its social media footprint has expanded to more than 7 million.
About Hearst Magazines Digital Media
Hearst Magazines Digital Media reaches nearly 100 million site visitors each month [comScore] and more than 240 million social media followers, with 25 digital brands includingCosmopolitan, ELLE, Marie Claire, Esquire, Harper’s BAZAAR, Men’s Health, Women’s Health and Delish. The portfolio also includes Sweet, a collaboration with Snapchat on its Discover platform. Hearst Magazines is a unit of Hearst , one of the nation’s largest diversified media, information and services companies.