Marie Claire Australia has leveraged the booming influencer marketing space with the launch of The Style Set, a network of fashion and style influencers who create content for the Marie Claire’s website.
The Style Set will create content for marieclaire.com.au as well as regular looks and shopping stories for Styledbymarieclaire.com.au, the brand’s curated, interactive personal shopping platform. Style Set influencers will also collaborate on selected Marie Claire advertising briefs.
Jackie Frank, general manager – fashion, beauty and health said: “The Style Set pairs the authority of the Marie Claire brand with the individuality and reach of some of Australia’s best-known influencers. This allows us to deliver our clients and brand partners authentic content that can be amplified across multiple platforms.”
The Style Set’s founding members include Sara Donaldson of Harper and Harley, Jessie Bush of We The People, Brooke Testoni and Kaitlyn Ham of Modern Legacy.