Marie Claire US has expanded the shopping hub, Marie Claire Edit from the UK. Through the new Marie Claire US Edit platform, customers will be able to shop multiple brands, with the added ability to compare products. Edit delivers a 360-degree approach to customer acquisition, creating purchase touch points across the whole e-commerce funnel and therefore expanding digital reach. The platform launched exclusively with luxury retailer Nordstrom.
Here’s how it works: Marie Claire US’ style editors hand-select their favorite brands and pieces so that Marie Claire’s audience can shop the Marie Claire USA’s way. On Marie Claire Edit, the audience will be able to shop a range of editor-approved brands and fashion categories across their favorite retailers at the best prices—aspirational and affordable. Marie Claire’s audience will be able to shop personalized edits from our editors, or browse by category or item type to find exactly what they are looking for. Happy shopping!