During Milan Fashion Week, Marie Claire Italy celebrated fashion with Via della Spiga Association to create a stand out multimedia exhibition in the center of Milan’s most famous fashion district.
Attracting more than 180,000 visitors, the hugely successful exhibition featured Marie Claire’s fashion issue super models; Yasmin Le Bon, Carmen Kass, Karolina Kurkova and Chiara Scelsi, all of whom have been hugely influential for more than four decades in the world of fashion and our lives. Their powerful message : “Age should not be used to judge and elegance is an attitude” was amplified throughout the special feature in the March issue, online stories and via the impactful exhibition.
This year, the exhibition showcased 24 large scale photos featuring Marie Claire Italy’s stunning fashion images. Plus 10 screens were positioned along the busy street with backstage editorial video.