Marie Claire China has launched their inaugural Future Vision Model Search in collaboration with 1-OFF Model Management. After three months of model selection from more than 20 cities across China, the freshest 33 faces were cast for the final in November 2021.
During the 3-day competition in Shanghai, videos and photos of the model finalists were created, alongside videos featuring super model, rapper, singer and stand-up comedian, ensuring strong exposure and reach on social networks. To further engage the next generation, Marie Claire China also collaborated with Bilibili.
The top 3 winners were selected by a panel of experts: Alex Sun, Editorial Director of Marie Claire China, Estelle Chen, super model, Chinese fashion designer Huishan Zhang, as well as famous make up artists and fashion bloggers.
The winning models won a contract with 1-OFF Model Management and were featured in the February 2022 issue of Marie Claire China.