To celebrate jeans (the unmissable piece of our wardrobe!), Marie Claire Belgium just hosted their 3rd Jeans Day. Marie Claire Belgium invited readers and followers to 16 stores offering full days of fun and denim experiences.

The campaign included a 20% discount for readers, social media amplification, jeans giveaway via a selfie promotion on Instagram and dedicated print / web content. The two key partners were 7 For all Mankind and Liu Jo. Click here for more info.