It’s back! Following its phenomenal success, #Shoesfirst returns for a fifth year in the April & May 2018 Marie Claire Italy issues with a dynamic content 360 programme spanning Marie Claire’s global territories & platforms
This year and for the first time 2 events were organized in two cities : Milan and Rome.

In partnership with the luxury department store Rinascente. Shoes first is THE invitation for the shoe lovers.
Marie Claire Italy & Risnacente teams were on hand to offer an exclusive luxury service to the readers: styling consulting and cocktails.
Shoes First is the first party where you can wear your shoes and choose them DURING the evening.
SHOESFIRST™ offers a variety of platforms combining print, retail strategy, outdoor advertising, daily giveaways, shoes e-commerce, and social media amplification (a global #ShoesFirst hashtag across Twitter and Instagram.
Marie Claire readers are shoe fanatics and so the whole concept of #SHOESFIRST is to create a focus that puts shoes as the starting point of any outfit.

More details here :