Marie Claire Australia partnered with Witchery and the Ovarian Cancer Research Foundation for the 10-year anniversary of the White Shirt CampaignWhite Shirt Campaign
Marie Claire Australia this month launched their partnership with Witchery and the Ovarian Cancer Research Foundation for the 10-year anniversary of the White Shirt Campaign.
Over the decade, the White Shirt Campaign has raised over $10 million for ovarian cancer research, and this year hopes to be its biggest-ever fundraiser.
In the May issue of Marie Claire Australia they enlisted the support of 10 prominent Australian women (including Channel 7’s Sam Armytage, Kylie Gillies and Sally Obermeder) all wearing Witchery’s capsule collection of 10 white shirts to show their support for the cause. This is a truly enormous campaign and will be seen and heard on outdoor, print, radio and TV and aims to reach over 5 million Australian women.
100% of proceeds of sales of the white shirts will go towards the OCRF, so consumers are encouraged to head in store now and buy up big for a good cause.