Marie Claire UK’s new Managing Director, Caroline Stent, brings a wealth of digital experience to the team having spent the last 16 years of her career creating and monetising content and technology experiences in Media and Entertainment as well as FMCG and Telecoms. She joined Marie Claire UK from All Thing Hair where, as the Global Business Director, she published a network of consumer-facing hair care websites for Unilever in 12 countries and 6 different languages with an emphasis on SEO and organic growth. Her strong ambition for accelerated growth and smart digital-first evolution, will build on Marie Claire’s already successful revenue diversification and long-established pillars of purpose. Caroline’s key focus will be on delivering ambitious and innovative campaigns that deliver genuine value to audiences and commercial partners alike. All of which feels more important than ever in unprecedented times like these.
Continued editorial innovation has resulted in Marie Claire UK traffic of 4.2m users, an impressive +73% MoM. Engagement is also growing YoY with audiences especially engaged with the 100+ features that have now been published under their Covid 19 response campaign banner #INTHISTOGETHER. In fact users are spending around 75% longer reading this content.
Lastly, the e-commerce & affiliates businesses is thriving with Marie Claire Edit sales currently up 153% vs last month, an average basket size of £300 and order values on designer good sales reaching up to £2500!