Marie Claire Russia gathered together the most stylish and popular social media influencers at a luxurious Royal Yacht Club for their annual Marie Claire Blogger Party. Guests were suitably impressed with impeccable catering services from Novikov Restaurants, refreshing cocktails with Lillet, express spa services from Dessange beauty salon and, most importantly, by the Yacht Club’s sailing regatta participation, which meant everyone could experience an incredible day on the water. This is the second time Marie Claire has created an appealing, wow-effect event that increases the modern influencer’s loyalty, allowing them to meet and exchange ideas.
The event was supported by three partners, Palais des Thés who showcased their first Detox tea, Bioderma, the leader of prescriptions and pharmacies whose Sensibio products proved to be very popular among the event audience
and the online store Watches.ru that showcased their new GUESS, Gc, and 33 Element models.
All the brand partners enjoyed exposure across numerous Instagram stories, posts, TV news, post-events stories on marieclaire.ru, woman.ru, starhitru. Wday.ru etc., reaching a huge audience of 5 million.