MARIE CLAIRE GROUP and the Argentinian PERFIL GROUP have the pleasure to announce the launch of the Argentine edition of Marie Claire.The monthly magazine’s debut edition will hit the newsstands end of February 2019, alongside website and social media channels.
Marie Claire Argentina‘s new edition is aimed at active, modern women, presenting marketers with a powerful advertising environment.
Just like its French counterpart, the Argentine edition will advocate for the values of modern-day feminism that fire new generation. Intelligent and inspiring, Marie Claire Argentina offers, under the guidance of its Editor-in-chief, Andrea Arbelaiz, expert and trend-setting content in fashion, beauty, decor, design, and culture.
“Despite the difficult situation of the magazine business, some brands transcend time and space. That is why Editorial Perfil has partnered with Marie Claire to launch a local edition, one of the first large scale launches in the country in years. Marie Claire is a perfect fit with Perfil’s portfolio of brands, adding an upscale women’s title to a market that is eager for high-quality content on all platforms. Our ambition is not on a single medium, but on a multiplatform approach where print is as important as digital, social media as valuable as events. We have no doubts that the synergies achieved between both organizations will lead to an extremely successful, novel, and powerful alternative for Argentines”.
Agustino Fontevecchia, Perfil Group
“The social movements of recent years prove that Argentine women want to get away from everything that generated discontent, which they never dared to question until now: the struggle for equality at work, the bill for legalized abortion, the denunciation of violence against women (femicide is a real issue in Argentina), are clear signs that women need help. Marie Claire, a media brand dedicated to modern and active young women, wants to answer this call and echo their voices by telling real stories of women. By combining style and naturalness in terms of fashion and beauty, Marie Claire Argentina wants to be a strong, respectful and participative connection with their reality, their lives”.
Andrea Arbelaiz, Editor-in-chief, Marie Claire Argentina
“We are very happy to launch Marie Claire in Argentina, with the best partner, the Perfil Group, who have extensive experience in daily press, magazines, digital, radio, and television. With its global approach to women’s interests, Marie Claire will offer an innovative perspective on global and local issues. Marie Claire is an ideal product for the Argentine market and will open new horizons for the women of this country.”
Jean de Boisdeffre, Executive Director, Marie Claire International