To announce the new Burberry collection, Marie Claire Korea partnered with Burberry
To celebrate Liu Jo’s new collection, Marie Claire Spain launched a glamorous campaign starring the model Anna Ewers – one of the most iconic and outstanding models of the moment and a duo of photographers, Mert & Marcus. Marie Claire Spain created evocative content highlighting how Lui JO is designed for self-confident women who love to feel feminine.
The campaign included a dedicated article with photo gallery + video on marieclaire.es website, homepage and fashion pages amplification, a dedicated advertising campaign and newsletters. The special campaign resulted in strong reach and engagement delivering over 700,000 impressions.
POWERED BY DELL AND INTEL, Marie Claire magazine hosted their third annual Power Trip, connecting today’s most influential women across the U.S. for a 36-hour summit that begins in the sky.
Taking place in tandem with National Boss Day (October 16), this year’s summit celebrated the power of women supporting women to galvanize one another’s dreams and ambitions. The invite-only event began with east coast power women boarding a chartered United Airlines aircraft to meet power women in San Francisco for a non-stop uniquely crafted networking extravaganza filled with surprising content and exclusive access to some of the brightest and most innovative minds in the country.
The 2018 Power Trip coincides with Marie Claire’s November Power Issue (on newsstands nationwide October 20) which features the sixth annual New Guard list. The 2018 list showcases the magazine’s top 50 women who are disruptors, creators, and innovators building the future and creating a new world order
“Since we started the Power Trip, our mission has been to bring together powerful women from across the country to come together in a setting none of them have experienced before,” said editor in chief Anne Fulenwider. “Each of our Power Trippers are driving change in the culture and across their respective industries. In the three years we have hosted the Power Trip, we have cultivated a community of ingenious, creative of women who represent the best of the Marie Claire.”
Prominent speakers include actor, advocate, and co-founder of Once Upon a Farm, Jennifer Garner, actor, producer, and activist Sharon Stone, actress , producer, and director Ellen Pompeo, San Francisco Mayor London Breed, Pinterest COO Francoise Brougher, The Shade Room founder and CEO Angelica Nwandu, Zola founder and CEO Shan-Lyn Ma, Netflix VP of content acquisition and original series Cindy Holland, StubHub president Sukhinder Singh Cassidy, and Aspect Ventures cofounder Theresia Gouw, among others.
There was no cost to attend the Power Trip, which included in-flight networking and exclusively designed experiences for women including executive meet-ups, a Dell/Intel Tech concierge, skin consultations by Amore Pacific, SHOES FIRST™ styling sessions with Sorel, a headshot photo station, a new mom Pumping station, makeup touch-ups, bra fittings, and more. All guests aboard the charter received a carry-on suitcase from AWAY, packed with essentials for the journey ahead. Additionally, TACORI provided guests with Shine Together bracelets . Power Trip guests enjoyed accommodations from the Hotel Kabuki in San Francisco, a Joie de Vivre hotel along with a private day of activities at Pintrest HQ in San Francisco.
Dell and Intel were on board for the third year in a row. As leaders in the technology industry, both Dell and Intel are deeply committed to accelerating the powerful role of women in driving economic growth. When the plane reached 10,000 feet, Shannon Mackay, Dell Vice President, Commercial Product Marketing and Operations, welcomed attendees with a surprise gift of the Latitude 5290 2-in-1 portable device. For Dell and Intel, the 2018 Power Trip represents a key moment in the companies’ respective series of thought leadership events that connect women in technology and power the businesses of our future.
“The Power Trip by Marie Claire is a platform for power women to be inspired by one another and uncover new opportunities both socially and in business,” said vp/publisher Nancy Berger. “As a discovery brand, we are proud to introduce new partners such as United Airlines and welcome back returning partners such as Dell, Intel and TACORI, each of whom help raise the bar each year we design this once-in-a-lifetime experience for guests on the Power Trip
To learn more about the Power Trip and join the conversation, follow the hashtag #PowerTrip2018 and Marie Claire on social media
THE POWER TRIP WAS PRESENTED BY UNITED AIRLINES, ATHLETA, TACORI, SOREL, AMORE PACIFIC, AND MORE
“Every issue is a women’s issue”. It was Bob Bland’s – one of the founders of the Women’s March – speech’s opening line that summed up Marie Claire Brazil’s Power Trip Summit 2018.
Today on International Women’s Day, Marie Claire France has launched a campaign against harassment in public spaces called #IndifferenceZero to raise awareness.