Marie Claire Spain partnered with Estée Lauder to communicate the launch of the new serum Advance Night Repair Synchronized Recovery Complex II.

Marie Claire Spain created a impactful native article that featured an informative and educational tutorial which highlighted the serum’s unique benefits and in-depth how-to guide on how to apply the serum for best results.

To amplify the reach and awareness, Marie Claire ran the Estée Lauder brand advertising video featuring the product across marie-claire.es and posted native content on Marie Claire Spain’s social platforms.

The campaign was a strong success delivering more than 12 million impressionns

Read more here: https://www.marie-claire.es/belleza/cara/articulo/cuando-utilizar-un-serum