Marie Claire Spain partnered with Estée Lauder to communicate the launch of the new serum Advance Night Repair Synchronized Recovery Complex II.

Marie Claire Spain created a impactful native article that featured an informative and educational tutorial which highlighted the serum’s unique benefits and in-depth how-to guide on how to apply the serum for best results.

To amplify the reach and awareness, Marie Claire ran the Estée Lauder brand advertising video featuring the product across and posted native content on Marie Claire Spain’s social platforms.

The campaign was a strong success delivering more than 12 million impressionns

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