Even in this digital age, nothing beats the appeal of a beautiful watch. Just ask the world’s street style stars, who invariably have a statement timepiece glinting from the very wrist that’s holding up their mobile phone. That is why Rado looked to Marie Claire Australia to highlight their timeless new collection with video-led content.
The campaign highlighted how to wear ‘One Watch, Four Ways’ in an infographic video, which was then amplified via Facebook and Instagram. The campaign out-performed all benchmarks, overdelivering on impressions and will continue to be viewed due to the nature of the evergreen content.

Read on for our definitive guide to finding a watch to wear now, and treasure forever : https://www.marieclaire.com.au/how-to-choose-a-forever-watch


Image credit: Worry About It Later blog