To celebrate the super-stylish new Kenzo Kids collection, Marie Claire teamed up with Harrods to offer readers the chance to shop Kenzo kids exciting new range.
Featuring directional prints in premium fabrics, the Kenzo Kids collection boasted pieces every trend-savvy parent will adore. In short, it was a must-try must-buy, which is why Marie Claire fans were given a sneaky peek at what this designer brand had to offer.
Along with the opportunity to shop the rails, mums received style advice in-store from Marie Claire‘s very own fashion editors. What’s more, there was free entertainment for children, including face painting and balloon modelling, to keep them busy while everyone could enjoy the experience stress-free. The first lucky 50 shoppers to present their tickets were got a fabulous gift bag and all guests received free entry into the prize draw, which gave two lucky shoppers the chance to win a £200 outfit each from the Kenzo Kids range.
The exclusive event and campaign delivered strong awareness, with the campaign reaching over 2 million uniques across the Marie Claire UK platform and event attendance was much higher than other previous Kidswear events!