From blonde to red. The dramatic hair colour transformation brought to you by Schwarzkoff in partnership with Marie Claire.
Marie Claire Australia partnered with Schwarzkopf to drive awareness and inspiration for their Brilliance Gem Collection while establishing Schwarzkopf as the fashion-forward hair brand.
Marie Claire utilized their sister site, Styled By Marie Claire, to host the content generated with Australian TV presenter Carissa Walford. The centerpiece of the campaign was Carissa’s transformation from a blonde bombshell to a fiery redhead using the Schwarzkopf Brilliance Gem Collection at home hair color. Carissa appeared in a series of videos that showcased ‘5 bold ways to make a statement’.