Marie Claire Australia partnered with four influencers to shift the perception of Sally Hansen to being a modern brand that cares about women.
Creating a series of dedicated native articles, Marie Claire asked the influencers to share their secrets to being a ‘self-made superwoman’.
The influencers were selected based on their achievements and success in their dedicated fields: Morgan Mitchell – Olympian athlete, Briar Stanley – interior designer, Sarah Jane Adams – jewellery designer and Marcia Leone – founder & editor of Not So Mumsy.
To amplify the campaign, Marie Claire ran a life story on Sally Hansen within the January issue. Marie Claire also ran Sally Hansen posts featuring the product across Instagram and Facebook, and the influencers posted on their own channels.