Every summer, Marie Claire Netherlands and their loyal partner Sisley, organize a beauty yoga beach retreat that gives 30 Marie Claire readers the chance to recharge after stressful and busy workdays. The relaxing day starts with a yoga on the beach and when everyone is calm and relaxed after their morning of exercise, an organic lunch is served. After lunch, it’s time for the beauty masterclass by the Sisley beauty experts.
This relaxing and highly successful collaboration between Sisley and Marie Claire continues in October with Marie Claire’s Green issue and Marie Claire Smart Sustainable Sisley Award.
Every year, Marie Claire Netherlands publishes the Green Issue, a sustainable issue with a focus on sustainable living. In collaboration with Sisley, Marie Claire created the Smart Sustainable Sisley Award. An award for smart and amazing women who appreciate social relevance and contribute to a better world. The five nominated women are featured in the Green Issue and readers could vote for their favourite on marieclaire.nl. The winner of the award won a Sisley beauty package with beauty advice from Sisley experts and exposure in Marie Claire. Voters also had the chance to win Sisley beauty products.
The winner was announced during a Smart Sustainable Lunch in a stunning green and organic location in Amsterdam where all the five nominees, Sisley and the editors of Marie Claire were present.
Strong and on-brand exposure was generated for Sisley with a reportage in the magazine, online voting campaign, native online content, a dedicated newsletter and social and video posts. This engaging and successful campaign reached more than 350,000+ eyeball impressions.